Tread Lighter. Go Further. For Allbirds first ever Trail Runner shoe, I worked alongside the Global Head of Creative and the Creative Director to help concept, cast, and write the launch campaign for the Allbirds Trail Runner SWT shot in true reportage style — camping, trail running, and hiking in Sequoia National Park.

Role: Copy, creative/art direction

Creative/Art Direction: Alex Valdman, Kate Leisy

Production: Open Range

Directed By: Brandon Kuzma/ Jerry Buttles

DP/Edit: Brandon Kuzma

Photo: Jerry Buttles Studio | Jerry Buttles

Motion: Diego Funken

Music/Sound Design: Thom Pringle