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Kate Law

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Outdoor Voices: The Exercise Dress Campaign

You Can Do Anything In A Dress. To re-introduce it’s best-selling Exercise Dress, Outdoor Voices hosted a 1000 person dance class in NYC’s Lincoln Center. An additional campaign and assets were created to include wild postings, billboards, earned and paid media, a full page spread in The Gentlewoman, email, and more.

Role: Copy Director

Creative Direction: Tiffany Wilkinson

Art Direction: Nicole Kurily

Photography: Drew Scriva (event)

Photography: Carlota Guerrero (campaign)

Video Direction: Catherine Orchard

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