You Can Do Anything In A Dress. To re-introduce it’s best-selling Exercise Dress, Outdoor Voices hosted a 1000 person dance class in NYC’s Lincoln Center. An additional campaign and assets were created to include wild postings, billboards, earned and paid media, a full page spread in The Gentlewoman, email, and more.
Role: Copy Director
Creative Direction: Tiffany Wilkinson
Art Direction: Nicole Kurily
Photography: Drew Scriva (event)
Photography: Carlota Guerrero (campaign)
Video Direction: Catherine Orchard