Founded in 2016, Rockets of Awesome is a NYC-based, cool kid's clothes startup that aims to make shopping easier (and awesome-er) for parents everywhere. Their voice, like their brand, is fun, colorful and straight up funny. I worked directly with the chief creative officer and brand design director to revamp their homepage and shop landing page, write emails, Instagram copy and print collateral pieces, and name their VIP customer group (the League of Awesome!)